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Rotana Hotels on Road of Expansion

20 Dec. 2008

According to reports by the daily The National, the Middle East's largest hotel management company, Rotana has signed deals for 29 properties in Abu Dhabi for the year. Five new Rotana hotels will be opened in Abu Dhabi during the second half of next year, including two on Yas Island. Currently, Rotana manages a portfolio of 67 properties throughout the Middle East and are planning to open 42 more by 2010. Earlier the group had announced the construction of the first budget business hotels in Dubai World Central. This project is set to roll on early next year estimating an expenditure of 500 million dirhams. Rotana will operate the 500-room hotel under budget business traveller brand 'Centro' and its completion is scheduled for January 2011. The hotel is strategically located (2 kilometres) from Al Maktoum International Airport or the Jebel Ali Airport and just two kilometres away the residential section of Dubai World Central. The built-up area of this budget hotel will be 400,000 sq ft with features like standard rooms, suites, restaurants, health club, business centre, swimming pool and parking spaces.

Hotels across UAE, especially hotels in Dubai are facing a crunch down reflecting the sequence of global economic imbalances. In this scenario the budget hotel project launched by Rotana Hotels is promising a new trend. Rotana currently manages, 24 properties throughout the Middle East including luxury hotels in Dubai, Al Ain, Abu Dhabi, Beirut, Fujairah, Kuwait, Sudan and Sharm El Sheikh. There has a striving demand for budget hotels in prime locations as a result of companies budget regulatory policies. Currently, Travel and Hospitality industry all over the world is riding though time. In order to override these circumstances this new venture by Rotana Hotels is welcomed by industry experts who opines this as a right thought at the right time.

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